Marketing Consultancy Works for Small Businesses Who Want Online Success

In order to move to the next level of success, many companies will find they need to revamp their marketing strategy to one that enables their brand to be seen more easily by a greater number of people. This is what a knowledgeable marketing consultancy can help a small business achieve. By averaging the power of the Internet, a skilled marketing professional can tap into the potential of any business.

The first step that is typically performed during a marketing consultancy is a thorough audit of the company’s current marketing strategies as well as its website and its site statistics for the past several months. After consulting with the company’s key executives and determining the goals of the company, strategies are then developed. These strategies seek to address the goals of the company by implementing the core points of potential improvement that were found during the audit of the company’s marketing strategy.

In most instances during the marketing consultancy, it is determined that fresh content that helps to brand the company is needed. In addition, updated graphics and videos could be recommended in order to present a vibrant and informative website that captures the user’s attention and keeps them on the site. Pay per click campaigns could need to be updated as well as link building strategies determined. Additions such as a blog could be suggested to build a community and further pages online whilst offering a forum for informal feedback among the business and its clients.

Careful attention must be paid to how consumers are locating the goods and services they need. In many cases, these consumers are searching online. Knowing relevant keywords and phrases that are specific to the industry enables a company’s website to hold a high page rank within the search engine findings. This can be accomplished by ensuring the website is stocked with high quality and informative content that is keyword rich.

Content is important and so is presentation. Eye-popping titles that promise informative and catchy prose will catch a consumer’s attention as well as keep a potential client on a website long after an Internet search brings them to there. Videos that emphasise the company’s brand and entertain will engage the clients that are more visually oriented.

Working with clients to ensure the implementation of the strategies suggested during the marketing consultancy is vital to ensure the company is able to find the full success it seeks. In addition, evaluations performed during key timeframes ensure the company is hitting planned goals and milestones for success within a reasonable time frame.

Steps To Becoming A Sales Consultant

Are sales where your speciality lies? Are you quite good at persuading people into purchasing a product? Then why don’t you consider a career as a sales consultant. Did you know that you can offer your services as a sale consultant over the internet? This type of business can help you on your way to earning a good pay packet each and every week.

So How Can You Get Started In This Area?

- You need to choose a field that you are most familiar with. One that you have a bit of knowledge of already. Then you need to advertise your services online as a sales consultant. You have to try to make yourself more appealing out there than all the other people you will be competing against you for work. Maybe you could do this by offering slightly lower prices till you become more established and trusted. Then it is just a case of refreshing and building your knowledge on the niche you have chosen to specialise in.

- Although it is recommended that you choose a specific field to work in, you don’t necessarily have to. However if you do specialise in one thing, the chances of you attracting more business are so much better.

- Get to know the people who will be in your target market. What you think they will want from you, what assistance will they need, are they struggling to convert readers to buyers? Basically the more you know about your potential employer the better! This will help you serve them better and give them exactly what they need. It will also help you to provide more quality work to your clients.

That’s basically it! These are the general facts you need to know when starting up a consultant business online. [] is a site that will provide you with information about various illnesses you may suffer from such as Acne or Erectile Dysfunction etc. It also provides you with access to cures that are scientifically proven to work for you! Take a look for yourself!

Image Consultant and Painters


Image consultants can help painters understand their development as an artist. All painters begin by developing an interest in art, usually through experiencing significant self-image problems. But these problems ultimately result in the transformation of self that leads to artistic mastery. Only by understanding the process can an artist reap the final rewards.


Van Gogh began life as a minister’s son. He was the firstborn in his family (an older brother died a year before he was born). He grew up with the following siblings, in the following order: Anna (2 years younger), Theo (4 years younger), Elisabeth (6 years younger), Willemina (9 years younger), and Cornelis (14 years younger). He had significant conflict with his father, who threatened to send him to a mental institution.

The key fact in Vincent’s life was his conflict with his father. This fact has been neglected by most analysts. Yet this pivotal relationship problem threw him off the track usually followed by most firstborns, who typically become clones of their parents and develop strong conservative and religious beliefs.

The crucial stage of an artist is the stage where the self is deconstructed or the self-image is upset by conflict with older siblings or parents. In Vincent’s case the disruptive factor was his father. This caused Vincent’s self-image to develop in a way that Frank Sulloway has called the path of the “honorary laterborn.” This means van Gogh did not identify with his father. Instead, he struck out on a new path. Usually firstborns who have significant parental conflict become artistic or anarchistic rebels. Van Gogh rebelled by becoming a new kind of painter, one of the fathers of modern painting.


Many artists find a substitute parent because of the conflict they experienced. Van Gogh’s substitute parent was Michel Eugene Chevreul, a French tapestry seller who devised a color theory. Chevreul’s theory said that two adjacent colors will affect one another. Basically he told artists to put complementary colors together, that is, green and orange, blue and yellow, red and purple. Van Gogh followed this structure in his work.

The problems van Gogh encountered in life led him to suffer mentally. He cut off his ear. This self-mutilation was the result of a poor self-image. Ironically it made his appearance even worse. At this point it is relevant to note that no one helped him. What he needed was an image consultant. Such an individual could have told him to improve his appearance. This would have boosted his self-image and perhaps he would not have mutilated himself.


It may sound simplistic to suggest that Vincent van Gogh could have been helped by an image consultant, but that is precisely what could have happened. How could he not have been helped by such a professional? Indeed, he had such a poor self-image that he sliced off his ear. Anyone with a low self-image like this could benefit from a new wardrobe, new shoes, and a haircut. If he had received such advice, he would certainly have experienced a boost in his self-image. Perhaps he would have lived longer and painted more.

If you are an artist, you probably experienced significant conflict with a parent if you’re a firstborn. If you’re a laterborn, you probably had bullying older siblings. Your self-image was therefore diverted from the normal path, and you became an artist as a result. You probably rebel against authority, are liberal, and have a critical view of religion. Like van Gogh you turned to art as a means of expressing yourself when others would not listen. If you use an image consultant, you can avoid some of the difficulties van Gogh experienced.

Do not hesitate to use an image consultant. You’ll find it fun. An image consultant was used by millionaire artist Jeff Koons, for example. He found it a fun experience and is now making millions as a result of his work. We can help you improve your wardrobe and in the process cut a bold new figure in the world.

Branching Out Into Online Marketing? Hire a Marketing Consultant For Optimal Success

If the small business you own is experiencing growing pains, hire a marketing consultant to help you branch out into online marketing. The internet is not only a veritable necessity for virtually every business these days but it also creates a global marketplace for you to compete in. No longer would you be tied to the regional confines of your small business’s scope. You could establish a new customer base halfway around the world if you wanted to do so.

Entering the World of Online Marketing

When you were first starting out in your business, it was probably enough to create a simple website from the free templates your internet service provider offered. However, to be more competitive these days, a website alone will not suffice. You need an easy-to-navigate website that not only looks professional but also generates traffic.

A marketing consultant would be able to offer your small business a whole host of web services from new web designs to pay per click advertising. First off, the consultant would evaluate your current website and online presence. With that data in hand, the marketer would then be able to create a sound plan for not only increasing traffic to your website but also turn those web visitors into sales.

Typical Online Marketing Activities

Integrating an internet strategy is important when dealing with your website. Do you have a counter to track visitors? Do you have a way to capture IP addresses to determine where in the world your website visitors are? Can you collect email addresses? Consider these things when you design a new website for your business.

Learning about keyword optimisation is important if you want to drive more visitors to your website and have your business turn up at the top of the search engine page results. Writing articles, how-to tips and even blogs with the right keyword phrases can help generate more traffic to your website. Conversion techniques and managing pay per click advertising are other areas of online marketing an outside consultant can handle for you.

The internet is perhaps one of the most important tools in your arsenal when it comes to growing your business and marketing it. Even if you are savvy in navigating cyberspace, it does not mean you know the best ways to market your business to increase growth and profits. Instead of wasting time trying various strategies that do not work very well, if at all, hire a marketing consultant for your online marketing needs.